BUILDING A BRAND 

Blog Post #5

So today we touching on "Building a Brand'. This will be a continuation so lets put it as a discussion 1 of 4 (on the basics). Stay with me now. Oh before we continue please read the disclaimer.

Disclaimer: My own declaration. My own strategies. My own specifications on a trademark and marque. My weekly blog post seared under business discussions will be promoting other local brands who can assist your start up or current business. 

So lets start from the top. What does it take to build a brand? Well, I can tell you this much. It will take a few blog posts to outline the basics on getting started.

" A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers."

Your brand is you as I like to think of it, it needs personality. Once it has personality the next step is to focus on your audience. Who do you want to buy your products/services. Who is your customer? Shape your product/service to grab your consumers attention. Choose you business name. In the world of Pucci...Its all in the name darling! Okay...so you have your brand name, your audience focus and personality.

Now...check for your competitor. In actual fact stalk the shit out of your competitor (I'm a Scorpio its in my nature don't come at me). Know who they are what they do and be better. Choose the look of your brand, appropriate to your product/services and audience, this includes colors and font. Design your logo and write your slogan.

Trust me this is so much more than advertising or a cool website and logo design. Your brand is very important, it is ultimately what the customer thinks of your business, and reputation. 

Once you have the fundamentals surrounding the basics. Your brand is broken down into three parts namely; 

1. Brand Strategy: Who you are to your customer. How your message will come across. How you solve problems.

2. Brand Identity:  This is the visual message the world will see. Consistency is key in this one, this is where you will become recognizable. Remember, your logo, website, slogan etc

3. Brand Marketing: MARKETING MARKETING MARKETING!!!! This is key to every business, this includes SEO, Social Media, Email Marketing, Paid advertising and so so so much more.

I cannot stress this enough. You cannot build a brand or business without basic fundamentals of a proper strategy, Identity and MARKETING. If you not prepared to set a budget aside for promotional or marketing services. This may be a blunder to say the least. 

In the Life of Pucci we are solid with business encouragement. To get the best enhancement on your current brand you can have a paid consultation with a company assisting start ups/businesses. What I love about this company, they advertise your product/services on a business directory for free as a source of a marketing strategy. This is literally free promotion. For any business looking for a new and improved website. New logo design or intense SEO or social media marketing...this is for those who want to level up. 

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Lots of Love and Besitos

Pucci Dutchess

Damita Andreucci

xxxxx